![]() “I think most students and even people my age are demonstrating they don’t want to pay for it.” NEW YORK TIMES NEWSLETTERS FREE“There is so much free information out there on these same issues, and I’ll grant you it’s not written by the New York Times and I’ll grant you it doesn’t have the gravitas of this fine organization,” Oklahoma Christian University Dean of Communications David Lowry said. The newsletter, named “ The Edit”, is sent out every other week, featuring a variety of information for students to guide them through the next steps in their lives, both professionally and personally. “I’m hoping that this is just the first step,” she said, “in that we are more open to communication with our audience.In an effort to attract student readership, The New York Times developed an email newsletter specifically for college students earlier this month. Campbell said the team was always looking for ways to improve the reader experience and further instill that sense of belonging. Mason said that the team wanted the newsletter to “have a little bit of voice, we want it to show our personality.” The editors are always seeking to be more engaged with the players, and to make the experience as communal as possible. That kind of circular feedback contributes to a newsletter that remains in motion. The team has received nearly 1,900 submissions to date, said Isaac Aronow, an editor on the team. The newsletter shared an open call out for players of Spelling Bee to submit their own photos of bees, to be featured as the art on the Spelling Bee Forum. She also looks for “any ideas from people on what to include,” she said. Campbell personally reads user-submitted messages, making sure there aren’t any technical issues. The readers’ emails don’t go to a ghost inbox - Ms. A prompt in the newsletter, for example, asks for reader feedback, or their favorite crossword clue of the week. Campbell said.Īnother key part of the Gameplay newsletter is encouraging two-way communication with readers. “It’s not just a crossword community with other players, but a crossword community with our editors,” Ms. That kind of commitment to the player experience and engagement illustrates the community the Games team seeks to foster. NEW YORK TIMES NEWSLETTERS SERIESThe editors also plan to release a series on how players can improve their crossword abilities. (Crosswords are otherwise available only through a subscription to New York Times Games.) The archived crossword is always a Monday puzzle, which is the easiest daily crossword, so new solvers are less likely to feel overwhelmed. There are several games that players will find only in the newsletter too, such as the Brain Tickler - a riddle challenge - and an archived crossword. A review of the week’s Spelling Bee puzzles gives readers a chance to see how they fared against other solvers. Every newsletter begins with the Wordle Weekly Recap, which looks at the hardest and easiest answers of the week and the average number of solver guesses for both. One draw is games statistics, complied by the Games team, the Data Insights team and the Upshot desk. Gameplay, which is emailed to subscribers every Thursday, also includes several features that cannot be found anywhere else. “And we want you to have as much fun playing the games as we do making them.” “We’re real people we care about this and we love it,” said Dylan Campbell, a producer on the team. Every newsletter begins with an introduction from a Games editor, who reflects on the origins of their puzzle passion or shares insider knowledge of, for example, what inspired the creation of the online Spelling Bee forum, a popular discussion platform. It takes what could be disparate game communities and ushers them into one digital town hall where players of all Times games can feel connected with one another and with the Games team.Įverdeen Mason, the editorial director of Games, said in an interview that she wanted readers of the newsletter to feel as if they’re “getting a peek behind the curtain, and like they’re talking to one of the editors who makes the puzzles.”Įditors are front and center in the newsletter, sharing tidbits, crossword anecdotes and what they’ve learned on the job. The Gameplay newsletter, which debuted in June, offers readers insight into the puzzles they love and provides solving tips. A new newsletter from the Games team is here to help. Over the past few years, The Times has expanded its puzzle package, and with so many different games to play, solvers might have a hard time keeping track of it all. Whether you start your day with coffee and a crossword, or end it with a scramble to answer Wordle before the grid resets at midnight, the Games team at The New York Times has a challenge for you. Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together. ![]()
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