![]() Tolliver’s vocals, being totally suited for country-rap, lend credence to the lyrics, creating an extremely catchy song. #RIDE 4 ME LYRICS AUSTIN TOLLIVER FULL#Take the title track “ Ride 4 Me”, an awesome tune where rap style is in full force. The 12-track album, r eleasing today (4/22), showcases stories from deep within his past, consisting of what’s been the good, the bad, and the ugly sides of Tolliver and his road to music stardom. Each tune on his debut album Ride 4 Me not only represents his diverse collection of genres, but they also represent the cycle of emotions this year while honing in on his craft. The culture, and values, that shapes someone’s individuality don’t come from a single radio station.Shreveport, Louisiana native Austin Tolliver is a singer/songwriter/rapper with a well rounded array of musical influences from rap artists like Tupac, Nelly, and Eminem to country ones alike, including George Strait, Tim McGraw, and Colt Ford. “We’re about to go up, down, in, out, round and around like a rodeo,” he sings.īut this may be true for most people. Tolliver, in the same breath, can describe himself as “a country dude who is respectful, raised on yes ma’am and no sir, and to walk God’s path” and a country club boy with "a little ratchet in me!” He is a Christian and former college football player, and his new single features explicitly sexual lyrics. Yet these new artists still carry the label’s tradition of staying true to experience, even when some may consider those experiences dissonant. They’ve represented artists like Nappy Roots and Brantley Gilbert, and their current roster features established names like Bubba Sparxxx next to newer voices, like Sarah Ross and Tolliver. I don’t what to tell one act that they can make the same record as the other act because it worked.”Īverage Joes has since expanded to encompass four record labels, a management company, a film and television production company, and a film and television distribution company. “We experiment and allow the artist to try whatever, and it allows the artist to be an artist. “We don’t make cookie-cutter music,” Houchins says. They’d lean into what fans responded well to, while allowing the artist to maintain creative independence. Houchins would allow artists to follow their inspiration in whatever direction, and would return with data-driven feedback from fans on social media. The team created direct-to-consumer portals on social media, just as platforms like Facebook began gaining popularity. There was no established market for country rap in 2008, so Average Joes established their own. What solidified the label’s success, though, was their grassroots marketing strategy. “I wasn’t going to let those guys in town out-808 me,” he laughs. And once big Nashville country labels started using program drums and 808s, Houchins leaned in even harder. If someone like Colt Ford could use hip-hop vocal delivery to talk about driving a truck, a whole cohort of kids could feel represented. According to Houchins, hip-hip is a genre defined by self-expression. But the cross-genre experimentations worked Average Joes appealed to a portion of the population who didn’t always see their complex tastes and experiences reflected on the radio. Some of the label’s artists, who perform traditional country, didn’t always appreciate being associated with the country-rap. “It’s always good to have an identity, from a marketing standpoint, even if it’s not your whole identity.” “When people started saying we were a country-rap label, we didn’t not embrace it,” Houchins says. The label didn’t specialize in artists who merged country and rap - Houchins says “there are no rules” determine who they sign, “It’s a wild wild West mentality" - but because of Houchins and Ford’s reputations, Average Joes owned the space. ![]()
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